Black Friday checklist: before, during, after
What should be done before November 27, what to check over the weekend and what's left on December 1.
Before
- Discount, exclusions, code and exact end time decided
- If you sell in the EU: show the lowest price of the last 30 days as the reference price
- Code tested with a real order, also on mobile
- Stock of top-10 items checked
- Holiday shipping deadline set and shown in the shop
- Banners ready in all sizes
- Emails scheduled, opt-in subscribers only
During
- Morning: code, banners, countdown working?
- Check stock twice a day
- Answer customer questions the same day
- No fake scarcity
- End on Monday 11:59 pm, as announced
After
- Code off, prices reset
- Thank-you email with shipping info
- Numbers noted: revenue, orders, average cart, returns
15 of the 26 points from the Black Friday Kit. The full checklist (with saving in your browser) is in the kit. Legal notes are general information, not legal advice.
Everything in one kit for €19
Timeline Nov 13 – Dec 1, 40 subject lines, 6 ready-to-send emails, 15 Instagram captions, 12 banner lines, 8 discount ideas with margin calculator, 26-point checklist, 24 December posts. Instant access, copy buttons.
Get the kit · €19 What's insideFAQ
What should I check before Black Friday?
The discount code with a real test order, your prices, stock levels and your holiday shipping deadline.
When should the sale end?
At the announced time. Quietly extending it makes your next announcement less believable.
What do I do after Black Friday?
Switch off the code, reset prices, send a thank-you email with shipping info, note your numbers.
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