Small Business Saturday 2026: Saturday, November 28
The day between Black Friday and Cyber Monday when customers shop small on purpose. Ten ideas you can do alone.
Small Business Saturday 2026 at a glance
| Date | Saturday, November 28, 2026 |
| Between | Black Friday (Nov 27) and Cyber Monday (Nov 30) |
| Idea | Customers choose independent, local and small online shops on purpose |
10 ideas for small shops
| # | Idea |
|---|---|
| 1 | Say thank you: a post or email that thanks customers for shopping small, no hard sell. |
| 2 | Behind-the-scenes story: who packs the orders, where products are made. |
| 3 | A small extra in every parcel (sticker, sample, handwritten note) on Saturday only. |
| 4 | Shop-small code like SHOPSMALL for Saturday only, separate from your Black Friday code. |
| 5 | Team up with two or three other small shops and share each other's offers. |
| 6 | Store window poster: "Shop small this Saturday" (US Letter poster in the banner maker). |
| 7 | Gift guide with only small-business products, including your neighbors'. |
| 8 | Free local pickup or local delivery for nearby customers. |
| 9 | Gift cards with a small bonus (e.g. $50 card for $45). |
| 10 | Ask happy customers for a review the following week. |
Banner
In the banner maker choose the template "Small Business Sat." for Instagram, Story, shop header, email and a store-window poster.
Everything in one kit for €19
Timeline Nov 13 – Dec 1, 40 subject lines, 6 ready-to-send emails, 15 Instagram captions, 12 banner lines, 8 discount ideas with margin calculator, 26-point checklist, 24 December posts. Instant access, copy buttons.
Get the kit · €19 What's insideFAQ
When is Small Business Saturday 2026?
Saturday, November 28, 2026, the day after Black Friday.
Do I need a big discount?
No. Many customers come to support small businesses; a thank-you, a small extra or a gift card bonus often works better than a deep discount.
Can online-only shops take part?
Yes. Small Business Saturday is about independent businesses, online or local.
More: Banner maker · Email subject lines · Discount code ideas · Instagram post ideas · Slogans · Checklist · Margin calculator · Cyber Monday 2026 · Small Business Saturday 2026 · Giving Tuesday 2026 · Etsy banner size · Banner sizes 2026 · Countdown timer (no app)