Black Friday email subject lines: 15 examples to copy
Sorted from teaser to thank-you email. Short enough for phones, no spam-trigger words.
15 subject lines
| # | Subject line | When |
|---|---|---|
| 1 | You get Black Friday first | Teaser |
| 2 | Save the date: November 27 | Teaser |
| 3 | Your Black Friday code is coming early | Teaser |
| 4 | Your code works now: [Code] | Early access (Thu evening) |
| 5 | It's here: [Discount] off everything | Launch (Fri morning) |
| 6 | [Discount] off with [Code]. Until Monday. | Launch |
| 7 | Black Friday at [Shop] is live | Launch |
| 8 | Still in your cart? | Reminder (Sat) |
| 9 | Halfway there: [Discount] off until Monday | Reminder |
| 10 | One more day of Black Friday | Reminder (Sun) |
| 11 | Last day: [Discount] off until midnight | Cyber Monday |
| 12 | Cyber Monday: last chance | Cyber Monday |
| 13 | It ends tonight at 11:59 pm | Cyber Monday evening |
| 14 | Thank you. And a note on shipping | After (Tue) |
| 15 | Order by [Date] for delivery before the holidays | After |
What makes a good one
- Specific beats loud: "[Discount] off with [Code]. Until Monday." beats "MEGA DEALS!!!". All caps and exclamation marks land in spam more often.
- A reason to open: early access, a date or a code in the subject.
- Use the preview text: the second line should add to the subject, not repeat it.
- Honest deadlines: "last day" only on the last day.
- Opt-in only: email people who signed up.
How many emails?
For a small shop, five or six between Nov 20 and Dec 1: teaser, early access, launch, one reminder, Cyber Monday, thank you. On Saturday post a story instead of sending another email.
Everything in one kit for €19
Timeline Nov 13 – Dec 1, 40 subject lines, 6 ready-to-send emails, 15 Instagram captions, 12 banner lines, 8 discount ideas with margin calculator, 26-point checklist, 24 December posts. Instant access, copy buttons.
Get the kit · €19 What's insideFAQ
When should I send the first Black Friday email?
About a week before, around November 20, 2026. Send the launch email on Friday, November 27, in the morning.
How long should a subject line be?
Under 50 characters, so it shows in full on most phones.
Where do I get all 40 subject lines?
The Black Friday Kit 2026 includes 40 subject lines, 6 full emails and 15 Instagram captions.
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