Black Friday on Instagram: 12 ideas for small shops
A plan for posts and stories from teaser to thank you, without hype and without emoji chains.
12 ideas
| # | Idea | How |
|---|---|---|
| 1 | Teaser with no number | "Friday is going to be good here." A photo of a wrapped product. |
| 2 | Countdown story | Story with the countdown sticker to Friday 12 am. Followers can get reminded. |
| 3 | Code on the image | 1080×1080 banner with discount and code, big and readable. |
| 4 | Bestseller carousel | Three to five slides: your bestsellers with the sale price. |
| 5 | Behind the scenes | Packing table, boxes, coffee. Shows a person behind the shop. |
| 6 | Gift idea per person | "For the dad who has everything": one product, one line. |
| 7 | Poll story | "What should be on sale Friday?" Two products to choose from. |
| 8 | Halfway reminder | Saturday: "Valid until Monday." Nothing more. |
| 9 | Almost sold out | Only if true: "4 left of X." |
| 10 | Cyber Monday story | "Last day, ends 11:59 pm." Evening: "6 hours left." |
| 11 | Thank-you post | Tuesday: thanks, number of parcels shipped, holiday shipping deadline. |
| 12 | Customer photo | A real customer photo, with permission, instead of an ad. |
Sizes
Post 1080 × 1080 (or 1080 × 1350 portrait), Story and Reel 1080 × 1920. The banner maker creates both with your discount and code.
Skip these
- Emoji chains and 30 hashtags. Three to five relevant ones are enough.
- Fake scarcity.
- "Tag five friends" giveaways: they attract giveaway hunters, not buyers.
Everything in one kit for €19
Timeline Nov 13 – Dec 1, 40 subject lines, 6 ready-to-send emails, 15 Instagram captions, 12 banner lines, 8 discount ideas with margin calculator, 26-point checklist, 24 December posts. Instant access, copy buttons.
Get the kit · €19 What's insideFAQ
When should I announce Black Friday on Instagram?
About a week before with a teaser, Thursday evening with a countdown story, Friday with the code.
What size is an Instagram post?
1080 × 1080 square or 1080 × 1350 portrait; Stories are 1080 × 1920.
How many posts?
For small shops three to four posts plus one or two stories a day during the sale.
More: Banner maker · Email subject lines · Discount code ideas · Instagram post ideas · Slogans · Checklist · Margin calculator · Cyber Monday 2026 · Small Business Saturday 2026 · Giving Tuesday 2026 · Etsy banner size · Banner sizes 2026 · Countdown timer (no app)